The 5-Minute Rule: Why Speed Wins More Business Than Your Marketing

The 5-Minute Rule: Why Speed Wins More Business Than Your Marketing

The 5-Minute Rule: Why Speed Wins More Business Than Your MarketingChris Crater
Published on: 08/01/2026

Responding to a new lead within five minutes can dramatically increase conversion rates. Learn why speed matters and how businesses stop missing opportunities.

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The Age of Now

The Age of Now

The Age of NowChris Crater
Published on: 06/01/2026

We live in the age of now, where customers expect answers instantly. This post explores how immediacy is reshaping trust, response time, and why businesses that can’t keep up quietly lose opportunities.

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